How it works



First, we bring all your data together in one place – and we mean all of it. We’ll amalgamate everything, from tables and databases, to cloud applications and even unstructured data like emails and social media interactions, until you have a single, unified dataset. 



We’ll then work with you to create a data model for your business. This gives us a shared map of your core business processes and your goals, turning the raw data into meaningful, clearly defined insight. New data will flow back in automatically from this point, ensuring the model is always up-to-date and productive. 



Next, we put our advanced analytics engine to work on the data model, to gain the maximum value. Clever algorithms, machine learning, deep learning and vast swathes of data from other sources will all be used to crunch everything down and tell us what we need to know. 



As results come through, we visualise them so you can understand and interact with your data. Giving you access to dashboards, visualisations and intuitive search functions makes it far easier for you to see the insights and opportunities that drive performance. Our analysts are always on hand too, to explain what your data is showing and provide straightforward recommendations for improving performance. 



Because you pay on a subscription basis, this is just the start. We’ll begin to continuously deliver new insights, analysis, features, models and opportunities, running as an organic part of your business that’s continuously adding value.